MARKETING ACCOUNTABILITY - R.O.I., MEASUREMENT AND GETTING MARKETING A SEAT AT THE TOP TABLE
MARKETING ACCOUNTABILITY
In these challenging times marketing professionals can be sure of one thing: accountability for their actions and expenditure is going to become ever more important. With digital marketing tactics offering near-instant measurement and executive management demanding greater, deeper insight into marketing performance, how can marketing become more accountable; gain greater alignment with the Finance department and get closer to the management top table?
Who We Are
We’re an award-winning, full-service b2b and b2c agency. A collective of creative and strategic thinkers who understand real business needs and can set marketing direction against tough competition and ever tougher budgets. Inspired Thinking neatly sums up everything that sits at the heart of what we do and reflects not only how we approach our work, but equally what we deliver to our clients.
We are the go-to destination for intelligent, creative marketing leadership that solves business challenges and gets results for IT and Technology brands. After over 34 years of successful business what we believed in then, still applies today - we think clearly, act creatively and always deliver effectively.
Our Tweets
Tweets by @Direction_GrpLatest Blog
Clients
- Panasonic
- Plantronics
- Avaya
- Zebra
- Fujitsu
- Linx
- Microsoft
- Linde
- Tefal
...and many more clients including:
3M, Acision, ADT, Alibaba.com, Altec Lansing, Allianz, AVIS, B&Q, Best Buy, Bowers & Wilkins, Boxtop Technologies, Cable & Wireless, Canada Life, Carphone Warehouse, Currys, Dixons, Whirlpool, Gartner, Hitachi, Honda, HP, Hummingbird, Lee, MSN, NCP, Oracle, PC World, Raymarine, Remploy, Scholl, SEGA, Shire, Siemens, Symantec, Veritas, Vodafone and Websense.What We Do
With insight and expertise right across the marketing spectrum, we offer marketing leadership and support under 4 key disciplines.
We olso offer expertise and support across the following services:
- Inbound & Outbound Lead Generation
- Campaign Management
- Marketing Automation
- Data Analytics
- Channel Marketing
- Retail Marketing / POS
- Event Marketing
- Video Production
Planning & Strategy
Masters of analysing and dissecting information to get to the heart of your brand and take it to the next level.
Content Marketing
Creating relevant, compelling and timely content that drives inbound and outbound marketing activity.
Digital Marketing
From automated campaigns to SEO our digital team is on hand to turn online experiences into measurable results.
Creative Services
Genuinely creative and inspired thinking that creates true differentiation for your marketing campaigns.
Our Work
Ideas come to life when they are shared. We create relevant and strategic brand concepts and fill them with creative ideas. These ideas come to life by sharing them with the right audience, in the right place and at exactly the right time.
Awards
It’s simple: Be unique, innovative and inspired.
With every campaign, we strive to put out something different. Because all brands and all buyers are different too.
Here are some of our most recent awards:
Most Creative Tour 2013 (Google Maps EMEA)
Best use of social media (Avaya)
B2B Marketing Top 60 Marcomms Agency 2013
Best Promotional Email or Campaign - Avaya for 'Show Me Avaya Flare' campaign
Best integrated campaign - Avaya
Best use of content - Fujitsu
Best B2B lead generation campaign - Plantronics and Avaya
Best multi-discipline campaign - Avaya for 'Show Me Avaya Flare' campaign
Showcase
Where We Are
You’ll find us in the heart of the UK’s own Silicon Valley - where our clients run their businesses.
DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom
Tel: +44 (0)118 977 2677
Email: info@directiongroup.com
Careers
We are currently recuiting for:
Senior Account Manager - B2B and channel marketing experience, preferably in the technology and IT sector.
Account Manager - B2B marketing experience with a good understanding of digital and social media.
To apply for any of these roles or for further information on our 2014 graduate intake please contact Debbie Bough via careers@directiongroup.com.
When do we meet?
At DirectionGroup, storytelling is in our soul. And your brand is just waiting to be written. So if you’ve got character, give us a call on +44 (0)118 977 2677, or just pop in for a chat with our Business Development Director, Patricia Harriss. You can email her at patriciah@directiongroup.com