With 60% of the typical B2B purchase decision being made before the prospect makes direct contact with the vendor*, mapping marketing messages to sales conversations and enabling sales to have the right conversations has become more critical than ever before. It's less about how great you and your products are and more about how you can help your customers run a better business. This means a shift in the type of content and information we are currently delivering to our sales teams and channel partners to better meet end customer needs and drive profitable outcomes.
Join us on Thursday 13th November 2014, 10.00am - 13.00pm at HSBC, Green Park, Reading for an introduction to Sales Enablement and get all the answers in one place at our exclusive EDGE Marketing Best Practice Forum.
We’re an award-winning, full-service b2b and b2c agency. A collective of creative and strategic thinkers who understand real business needs and can set marketing direction against tough competition and ever tougher budgets. Inspired Thinking neatly sums up everything that sits at the heart of what we do and reflects not only how we approach our work, but equally what we deliver to our clients.
We are the go-to destination for intelligent, creative marketing leadership that solves business challenges and gets results for IT and Technology brands. After over 34 years of successful business what we believed in then, still applies today - we think clearly, act creatively and always deliver effectively.
With insight and expertise right across the marketing spectrum, we offer marketing leadership and support under 4 key disciplines.
We olso offer expertise and support across the following services:
Masters of analysing and dissecting information to get to the heart of your brand and take it to the next level.
Creating relevant, compelling and timely content that drives inbound and outbound marketing activity.
From automated campaigns to SEO our digital team is on hand to turn online experiences into measurable results.
Genuinely creative and inspired thinking that creates true differentiation for your marketing campaigns.
Ideas come to life when they are shared. We create relevant and strategic brand concepts and fill them with creative ideas. These ideas come to life by sharing them with the right audience, in the right place and at exactly the right time.
With every campaign, we strive to put out something different. Because all brands and all buyers are different too.
Here are some of our most recent awards:
You’ll find us in the heart of the UK’s own Silicon Valley - where our clients run their businesses.
401-403 Reading Road
Tel: +44 (0)118 977 2677
Account Director – If you are an ambitious, commercially astute B2B Tech marketer, who can think strategically and wants to work with some of the world’s top Tech brands, then please apply today.
Senior Account Manager - B2B and channel marketing experience, preferably in the technology and IT sector.
Account Manager - B2B marketing experience with a good understanding of digital and social media.
Head of Copy - If you're a great wordsmith with solid experience of writing for B2B and B2C IT and Technology brands, then this is the role for you! As Head of Copy, you will be responsible for the copywriting output of the agency. You will have a minimum of 10 years experience and the ability to inspire those around you both with your brilliant copy and excellent conceptual work. Read the full job spec here.
Mid-weight Designers - We're looking for not one, but two exceptional mid-weight designers with 3+ years experience to join our talented creative team. You'll be working with some world-class technology brands, and providing a level of creative teamwork and support to the Senior Creatives. This role is for someone that loves designing and creating clean and visually impactful work. Skills in After-effects and Premier would be advantageous. If that sounds like you, then get in touch. Read the full job spec here.
Creative Artworker / New Media Producer - You will be responsible for taking briefs and scamps through to final artwork for print and digital production. The ideal candidate will be someone who has a strong eye for detail and a great desire for design and artwork, strong photoshop retouching skills essential. An interest and understanding of the technology and IT sector would be preferable.
Developer - This key growth role will support the Digital Director in aspects of the Digital department’s operational management and will be distributed between small and large projects while guiding and supporting more junior members of the team. Read full the job spec here.
Social Media Manager - You will be responsible for driving, managing and owning all social media activities across our client base and be directly accountable for client results. You must be ahead of the curve across all platforms and have the ability and understanding to enhance our existing social media processes and frameworks. 2+ years of social media management across multiple clients within an agency environment is a must.
Application - To apply for any of these roles or for further information on our 2014 graduate intake please contact Debbie Bough via firstname.lastname@example.org.
At DirectionGroup, storytelling is in our soul. And your brand is just waiting to be written. So if you’ve got character, give us a call on +44 (0)118 977 2677, or just pop in for a chat with our Business Development Director, Patricia Harriss. You can email her at email@example.com