CONTENT MARKETING. IT’S BEEN HERALDED AS THE SAVIOUR OF MODERN MARKETING BUT WHAT DOES IT REALLY MEAN FOR MARKETERS?
CONTENT MARKETING - IS IT THE ONLY MARKETING LEFT?
Bringing together the latest research as well as insights from successful campaigns, this is a must-attend event for anyone connected with content marketing, who is responsible for marketing effectiveness within their organisation.
Join us on Thursday 29th January, 10.00am - 13.00pm at HSBC, Green Park, Reading for an introduction to Content Marketing and get all the answers in one place at our exclusive EDGE Marketing Best Practice Forum.
Who We Are
We’re an award-winning, full-service b2b and b2c agency. A collective of creative and strategic thinkers who understand real business needs and can set marketing direction against tough competition and ever tougher budgets. Inspired Thinking neatly sums up everything that sits at the heart of what we do and reflects not only how we approach our work, but equally what we deliver to our clients.
We are the go-to destination for intelligent, creative marketing leadership that solves business challenges and gets results for IT and Technology brands. After over 34 years of successful business what we believed in then, still applies today - we think clearly, act creatively and always deliver effectively.
Our Tweets
Tweets by @Direction_GrpLatest Blog
Clients
- Panasonic
- Plantronics
- Avaya
- Zebra
- Fujitsu
- Linx
- Microsoft
- Linde
- Tefal
...and many more clients including:
3M, Acision, ADT, Alibaba.com, Altec Lansing, Allianz, AVIS, B&Q, Best Buy, Bowers & Wilkins, Boxtop Technologies, Cable & Wireless, Canada Life, Carphone Warehouse, Currys, Dixons, Whirlpool, Gartner, Hitachi, Honda, HP, Hummingbird, Lee, MSN, NCP, Oracle, PC World, Raymarine, Remploy, Scholl, SEGA, Shire, Siemens, Symantec, Veritas, Vodafone and Websense.What We Do
With insight and expertise right across the marketing spectrum, we offer marketing leadership and support under 4 key disciplines.
We olso offer expertise and support across the following services:
- Inbound & Outbound Lead Generation
- Campaign Management
- Marketing Automation
- Data Analytics
- Channel Marketing
- Retail Marketing / POS
- Event Marketing
- Video Production
Planning & Strategy
Masters of analysing and dissecting information to get to the heart of your brand and take it to the next level.
Content Marketing
Creating relevant, compelling and timely content that drives inbound and outbound marketing activity.
Digital Marketing
From automated campaigns to SEO our digital team is on hand to turn online experiences into measurable results.
Creative Services
Genuinely creative and inspired thinking that creates true differentiation for your marketing campaigns.
Our Work
Ideas come to life when they are shared. We create relevant and strategic brand concepts and fill them with creative ideas. These ideas come to life by sharing them with the right audience, in the right place and at exactly the right time.
Awards
It’s simple: Be unique, innovative and inspired.
With every campaign, we strive to put out something different. Because all brands and all buyers are different too.
Here are some of our most recent awards:
Starpack Gold Winner 2014 - British Gas Hive Packaging
Most Creative Tour 2013 (Google Maps EMEA)
Best use of social media (Avaya)
B2B Marketing Top 60 Marcomms Agency 2013
Best Promotional Email or Campaign - Avaya for 'Show Me Avaya Flare' campaign
Best integrated campaign - Avaya
Best use of content - Fujitsu
Best B2B lead generation campaign - Plantronics and Avaya
Showcase
Where We Are
You’ll find us in the heart of the UK’s own Silicon Valley - where our clients run their businesses.
DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom
Tel: +44 (0)118 977 2677
Email: info@directiongroup.com
Careers
We are currently recuiting for:
Account Director – If you are an ambitious, commercially astute B2B Tech marketer, who can think strategically and wants to work with some of the world’s top Tech brands, then please apply today.
Senior Account Manager - B2B and channel marketing experience, preferably in the technology and IT sector.
Account Manager - B2B marketing experience with a good understanding of digital and social media.
Head of Copy - If you're a great wordsmith with solid experience of writing for B2B and B2C IT and Technology brands, then this is the role for you! As Head of Copy, you will be responsible for the copywriting output of the agency. You will have a minimum of 10 years experience and the ability to inspire those around you both with your brilliant copy and excellent conceptual work. Read the full job spec here.
Mid-weight Designers - We're looking for not one, but two exceptional mid-weight designers with 3+ years experience to join our talented creative team. You'll be working with some world-class technology brands, and providing a level of creative teamwork and support to the Senior Creatives. This role is for someone that loves designing and creating clean and visually impactful work. Skills in After-effects and Premier would be advantageous. If that sounds like you, then get in touch. Read the full job spec here.
Creative Artworker / New Media Producer - You will be responsible for taking briefs and scamps through to final artwork for print and digital production. The ideal candidate will be someone who has a strong eye for detail and a great desire for design and artwork, strong photoshop retouching skills essential. An interest and understanding of the technology and IT sector would be preferable.
Social Media Manager - You will be responsible for driving, managing and owning all social media activities across our client base and be directly accountable for client results. You must be ahead of the curve across all platforms and have the ability and understanding to enhance our existing social media processes and frameworks. 2+ years of social media management across multiple clients within an agency environment is a must.
Application - To apply for any of these roles or for further information on our 2015 graduate intake please contact Debbie Bough via careers@directiongroup.com.
When do we meet?
At DirectionGroup, storytelling is in our soul. And your brand is just waiting to be written. So if you’ve got character, give us a call on +44 (0)118 977 2677, or just pop in for a chat with our Business Development Director, Patricia Harriss. You can email her at patriciah@directiongroup.com