IN THIS DIGITAL AGE, THE NEED FOR A BRAND PROPOSITION WHICH IS RELEVANT, DIFFERENTIATED AND AUTHENTIC IS GREATER THAN EVER BEFORE.
BUILD A BRAND....IN A DAY
Even in this digital age the need for a brand proposition which is relevant, differentiated and authentic is greater than ever. Customers are ever more demanding and brands who cannot deliver their value clearly and effectively will suffer as trigger-happy customers defect at the click of a button to more attractive branded propositions. Is your brand proposition clearly defined? Does your organisation truly deliver the values that your brand promises? Do your communications reflect the brand culture of your business?
Who We Are
The result of good thinking.
We’re an award-winning, full-service agency. A collective of creative and strategic thinkers who understand real business needs and can set marketing direction against tough competition and ever tougher budgets. While the world changes, the basic principles we apply haven’t. After 30 years of successful business, what we believed in then, still applies today- we think clearly, act creatively and always deliver effectively.
We’ve built a reputation for achieving ‘Stand Out’ in an increasingly cluttered and complex marketplace. That’s because we really know the industry sectors we work for and we’re sure-footed where others fear to tread. To deliver the best, we closely manage a growing network of specialist services across market research, media, activation, events, production, PR and almost everything in-between.
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Clients
- Panasonic
- Plantronics
- Avaya
- Shire
- Fujitsu
- Freesat
- Microsoft
- Alibaba
- The Carphone Warehouse
...and many more clients including:
3M, Acision, ADT, Altec Lansing, Allianz, AVIS, B&Q, Best Buy, Bowers & Wilkins, Boxtop Technologies, Cable & Wireless, Canada Life, Currys, Dixons, Whirlpool, Gartner, Hitachi, Honda, HP, Hummingbird, Lee, MSN, NCP, Oracle, PC World, Raymarine, Remploy, Scholl, SEGA, Siemens, Symantec, Veritas, Vodafone and Websense.What We Do
It’s about making a complicated thing simple, and then that simple thing extremely interesting.
We have a particular strength in translating IT and technology into something that customers understand and value. We follow, feel and sincerely appreciate this industry because we know and love it. We get under the skin of complex products and service solutions, determined to find the relevance, opportunities and key values.
Consumers are simply challenged by a maze of communication channels. They trust other consumers and customers more than brands. That’s why we produce work that generates confidence, word of mouth and personal endorsement- possibly the most powerful sales tool any brand can harness today.
We deliver on promise and return value. So while our clients’ brands ‘Stand Out’ the ROI to the business is simply outstanding.
Business
Ready, informed and armed to the teeth.
As media and marketing channels have altered the choice of tools to communicate, engage and connect to customers becomes wider and more complex. Because markets are in constant change, so you need an agency partner that is ready, informed, proactive and right there- with you- on the front line. And armed to the teeth!
When success comes down to the survival of the smartest, we never enter into battle without a defined strategy. And we’re there to help beat the competition and grasp lucrative opportunities, while driving growth and sales success against ever-tougher budgets.
But financial constraints can often make for smarter marketing!
Consumer
What's relevant is real. When it's real it's believable.
When a brand grows, it develops character, voice, opinion and vision-and therefore purpose. We’ll help connect your audience to your brand, together they should become your best ambassadors.
Internal Comms
We don't just talk to people, we talk with people.
Employees are your most valuable asset - but also your toughest audience. We'll work with your HR team to help invigorate, elevate and educate making them your most critical but loyal customers.
Channel
Turning category buyers into brand believers.
We understand 'channel' and recognise the particular challenges tiered distribution always presents a client. But channel marketing is so much more than simply moving stock or selling stuff!
Every tough marketplace needs brand agility, balanced incentives and customer passion. Bankable rewards come only to those that deliver on every promise.
Digital
Virtually everything it takes to connect online.
We offer a full range of interactive services, helping our clients to identify and create a continuous dialogue with their customers in the digital environment - with a key focus on demand generation through social networking.
Our Work
Ideas come to life when they are shared. We create relevant and strategic brand concepts and fill them with creative ideas. These ideas come to life by sharing them with the right audience, in the right place and at exactly the right time.
Awards
It’s simple: Be unique, innovative and inspired.
With every campaign, we strive to put out something different. Because all brands and all buyers are different too.
Here are some of our most recent awards:
Best use of social media (Avaya)
B2B Marketing Top 60 Marcomms Agency 2013
Best Promotional Email or Campaign - Avaya for 'Show Me Avaya Flare' campaign
Best integrated campaign - Avaya
Best use of content - Fujitsu
Best B2B lead generation campaign - Plantronics and Avaya
Best multi-discipline campaign - Avaya for 'Show Me Avaya Flare' campaign
Best use of social media - Fujitsu for 'Infrastructure as a Service'
Showcase
Where We Are
You’ll find us in the heart of the UK’s own Silicon Valley - where our clients run their businesses.
DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom
Tel: +44 (0)118 977 2677
Email: info@directiongroup.com
Careers
We are currently recuiting for:
Senior Account Manager - B2B and channel marketing experience, preferably in the technology and IT sector.
Account Manager - B2B marketing experience with a good understanding of digital and social media.
To apply for any of these roles or for further information on our 2014 graduate intake please contact Debbie Bough via careers@directiongroup.com.
When do we meet?
At DirectionGroup, storytelling is in our soul. And your brand is just waiting to be written. So if you’ve got character, give us a call on +44 (0)118 977 2677, or just pop in for a chat with our Business Development Director, Patricia Harriss. You can email her at patriciah@directiongroup.com
Downloads
Download a PDF for the services that we offer.