Image: B2B Lead Generation Why Make It So Hard

So, remember the last time you bought something from Amazon? (Other massive online retailers are available). Without thinking you probably did the following; checked out the product features, technical specifications and read numerous customer reviews – after all these can be entertaining in their own right (Check out the BIC ‘for her’ ballpoint pen reviews… Read on >

inspired-thinking

Inspired Thinking: Leads to Revenue

November 14, 2016

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The marketing landscape has changed. Technology has given marketers new ways of working and more visibility of their effectiveness than ever before. And that’s a very good thing. However, over the last few years, as people have got excited about technology, such as marketing automation, I’ve seen a particular view emerge. Some marketers now see creative as almost a ‘hygiene factor’. They’re more focused on an agency’s ability… Read on >

Sales and marketing

We Need a Sales and Marketing SLA

November 7, 2016

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Like a pair of bickering siblings, sales and marketing often don’t get on, despite being on the same side. Respect can dwindle. Resentment builds. Misunderstandings proliferate. And, eventually, communication breaks down altogether and the two teams work in silos. But, let’s get something straight. Customers and prospects don’t care if they’re dealing with marketing or sales. They’re too well connected… Read on >

image: from leads to revenue

Revenue might seem like a logical way to measure the success of B2B marketing activity. But, for many tech businesses, it seems like a pipe dream. The leads-to-revenue story is one of evolution. In the past, B2B marketers struggled to translate leads into pounds and pence. That was sometimes down to poor technology. Often, it was down to the relationship between sales and marketing…. Read on >

ITSMA ABM

ABM | The New B2B Marketing Must-Have

October 24, 2016

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Account-based marketing (ABM) is creating a lot of buzz right now. And for very good reason. It is delivering bigger deals within target accounts and proving to be a veritable lead-to-revenue marketing success story. To find out more about it, I spoke to Bev Burgess, Senior Vice President & Global ABM Council Leader at ITSMA, the pioneers of ABM. DG: Why is ABM so hot right now? It… Read on >

jog-on-2

Jog on, jargon

October 11, 2016

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Image credit: ImageFlow/Shutterstock I’d probably bet my last thousand bucks that you missed Alan Sokal’s 1994 contribution to the publication Social Text. A quick sample, then. Enjoy. “[T]he  pi of Euclid and the G of Newton, formerly thought to be constant and universal, are now perceived in their ineluctable historicity; and the putative observer becomes… Read on >

Cooking_Marketing_Blog_Image

The Art of Cooking Up ‘Inspired Thinking’

August 4, 2016

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‘Inspired thinking’ is our brand essence. It’s the thing that underpins what DirectionGroup stands for, and what acts as the spearhead for our campaigns. It flows through every agency department – manifesting as an innovative strategic plan, as cut-through creative, as daring digital, as the latest martech, as the most original production techniques, or as… Read on >

Polywag on the beach

Image credit: Matthew Corley / Shutterstock.com   Chances are, unless you’ve been living underneath a rock for the last two weeks, you’ll know what Pokémon GO is. It’s smashed all records for app downloads during launch week. It’s also set to earn Apple around $3 billion over the next 12 – 24 months. And forgetting about… Read on >

Bald steve

Are You a FREE Thinker?

July 19, 2016

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Even if you ignore the now disproven (and non-existent) research by Yale Psychology department, it’s a fact that for many people, the word FREE is the most powerful word in the English language. Not convinced? Check out anything by US DM writing guru Herschell Gordon Lewis, and you’ll see things my way. The trouble is,… Read on >

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I can’t believe it’s a year to the day since I left my home country and embarked on a new adventure in the UK.   It was only a year and two weeks ago that I came down for an interview here. All the way from lovely Poland. I had two interviews planned on subsequent… Read on >