Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends September 5, 2017 — Denver, CO — Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Paris September 17 through 19… Read on >

You’ve established your brand and started living the dream. You’ve a team working day and night to bring your vision to your customers. Any given team member can excite and delight potential prospects, because they all believe 100% in the business and its mission. Your business ‘does’ marketing. But you know that there’s untold extra… Read on >

Sharing the love

February 12, 2016

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No two are the same. But every one meant something special to us. We found ourselves reminiscing in the DirectionGroup office this Valentine’s week. All loved up, we fixed some hot chocolates, laid out the white faux-furs, reached for our big book of campaigns and started flicking through. Soon enough, we were reliving last year…. Read on >

It’s that time of year when the marketing bods in the know scramble to assemble their top list of predictions for the incoming year. We’re delighted to now look back and say that our predictions from last year which included “exploding marketing technology” and the “rationalisation of content, from quantity to quality” were absolutely on… Read on >

Remember the good old days? When you spoke to predictable customers through a handful of media channels? Our audiences were putty in our hands, captivated by our every word. Brands controlled the messages in those days – people went to trade shows, read trade publications and requested literature from brands. What happened? The internet happened,… Read on >

We are absolutely thrilled that we’ve been ranked 6th in The 2015 Drum’s Elite Independent Agencies Table 2015 (26-50 employees.) Agencies are rated based on three key criteria: financial performance, client satisfaction and peer recommendation. The Elite tables recognise agencies with consistent performance across their specific size groups and agencies must place in all three… Read on >

A sign for the times

March 18, 2015

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“To improve is to change; to be perfect is to change often” DirectionGroup, or DG, has a history spanning 35 years and various incarnations of the full-service b2b and b2c marketing agency we operate as. Throughout that time, the industry has changed beyond recognition. It seems very appropriate that, as IT and Tech specialists, we’re… Read on >

Engaging with video content

Engaging with video content

February 20, 2013

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After reading VIDEO – IN YOUR FACE…BOOK (one of our previous articles), I found myself trawling through video technologies on the web and came across some innovative ways of utilising this engaging format. I want to bring to your attention 2 interesting technologies that will bring your video content to life, enabling the user to create… Read on >