influencer_blog

Ok, surprise! Influencer marketing isn’t new. It’s an ongoing evolution from word-of-mouth, falling under multiple guises since then. It’s a tactic that’s exploded beyond a face to face recommendation under the catalyst that is digital. Influencer marketing is all about engaging with trusted individuals or businesses with the capacity to influence our buying audiences. It… Read on >

Image: B2B Lead Generation Why Make It So Hard

So, remember the last time you bought something from Amazon? (Other massive online retailers are available). Without thinking you probably did the following; checked out the product features, technical specifications and read numerous customer reviews – after all these can be entertaining in their own right (Check out the BIC ‘for her’ ballpoint pen reviews… Read on >