Great little businesses – 1

March 6, 2013

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I really enjoy learning about interesting small businesses and am often blown away by how creativity and passion help make these businesses resilient even in testing economic conditions. Little Van Gogh is one example. This is a small company that brings art and business together by showcasing the work of up and coming artists in… Read on >

2012 highlights

January 3, 2013

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2012 was overall a fantastic year for DirectionGroup. Not that we were immune to the tough economic environment in which we all continue to do business. We were challenged with budget cuts from several key clients, and were asked by all clients to deliver more for less, a theme that I see continuing into 2013…. Read on >

The power of web-enabled buyers

December 7, 2012

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The digital revolution is transforming the marketplace as we know it and creating the web-enabled buyer. Consumers now have the power to publicly comment on brands and organisations that serve them more than ever before through online channels. They are also more cautious and prudent and look to take advantage of the wealth of information… Read on >

Most people recognise that developments in technology and the rise of digital have transformed marketing by providing interactive means to ignite consumer engagement. But in this rush to adopt the latest piece of kit, some are ignoring the significant merit of more traditional media, like direct mail, that can create exceptional standout for brands. Combining… Read on >

After over 30 years of heading up a marketing service company through a range of business environments and economic challenges it might be useful to part explain quite how we got here in such good shape. The UK economy, unlike the recessions of the 1980s, presents us a more complex and deeper drop in business… Read on >

Brands must get personal or die

December 5, 2012

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With the difficult economic climate, brands have had to become more innovative to engage with consumers. Marketing is evolving from mass communication to a market of one-to-one communication, with brands starting to realise the benefits of engaging with consumers on a personal level. Long gone are the days of trawling though websites to find things… Read on >