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The Art of Cooking Up ‘Inspired Thinking’

August 4, 2016

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‘Inspired thinking’ is our brand essence. It’s the thing that underpins what DirectionGroup stands for, and what acts as the spearhead for our campaigns. It flows through every agency department – manifesting as an innovative strategic plan, as cut-through creative, as daring digital, as the latest martech, as the most original production techniques, or as… Read on >

Inspiration

Some inspiration for 2016!

January 14, 2016

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Back in October I went to Inspiration London 2015. It’s an event run by Digital Doughnut that ‘brings together thinkers, practitioners, experts and visionaries to discuss where ideas come from, how they can be developed, and how they can deliver the greatest impact’. I attended it because I was curious to understand how others across… Read on >

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Creativity – nature or nurture?

July 21, 2015

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I’m no psychologist, anthropologist, or academic. But I am someone who, from childhood, has always been involved in the ‘creative arts’. My earliest memories involve drawing, painting and making things. That wasn’t just in visual arts, but in music and drama too. I’ve always had a strong imagination and that allowed me to create. So,… Read on >

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I’m very proud to say we’ve just completed our rebranding of DirectionGroup. It’s been a journey of twists, turns and discovery; good times, hard times and everything else in between, but a journey that has been well worth it nonetheless! When people say ‘it’s about the journey and not the destination’, that’s completely true when… Read on >

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The new B2B: Back2Basics

June 30, 2014

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For a while now, I’ve been seeing the terms Human to Human (H2H), People to People (P2P), and even Business to People (B2P) arise within the field of marketing consciousness. The term B2P even popped up a few times at the B2B Marketing Summit 2014 that I attended in June. The basic premise of these… Read on >

Will social networks really kill email?

August 27, 2013

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Back in June, I attended the B2B Marketing Summit, where Scot McKee, MD of BirdDog gave a very engaging, humorous and sometimes abrasive key note presentation to end the day on. In typical style, he very firmly and convincingly laid down four key things that would change in the B2B world in the not too… Read on >