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1994 was an impressive year. It saw The Lion King, Forrest Gump, and Four Weddings and A Funeral hit our screens. We all made six new best friends in, er, Friends. Oasis released Definitely Maybe (and Blur released Parklife too). There were 67 mobile phones per 1,000 people in Britain, and they were about the… Read on >

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Inspired Thinking: Leads to Revenue

November 14, 2016

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The marketing landscape has changed. Technology has given marketers new ways of working and more visibility of their effectiveness than ever before. And that’s a very good thing. However, over the last few years, as people have got excited about technology, such as marketing automation, I’ve seen a particular view emerge. Some marketers now see creative as almost a ‘hygiene factor’. They’re more focused on an agency’s ability… Read on >

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Jog on, jargon

October 11, 2016

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Image credit: ImageFlow/Shutterstock I’d probably bet my last thousand bucks that you missed Alan Sokal’s 1994 contribution to the publication Social Text. A quick sample, then. Enjoy. “[T]he  pi of Euclid and the G of Newton, formerly thought to be constant and universal, are now perceived in their ineluctable historicity; and the putative observer becomes… Read on >

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The Art of Cooking Up ‘Inspired Thinking’

August 4, 2016

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‘Inspired thinking’ is our brand essence. It’s the thing that underpins what DirectionGroup stands for, and what acts as the spearhead for our campaigns. It flows through every agency department – manifesting as an innovative strategic plan, as cut-through creative, as daring digital, as the latest martech, as the most original production techniques, or as… Read on >

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Are You a FREE Thinker?

July 19, 2016

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Even if you ignore the now disproven (and non-existent) research by Yale Psychology department, it’s a fact that for many people, the word FREE is the most powerful word in the English language. Not convinced? Check out anything by US DM writing guru Herschell Gordon Lewis, and you’ll see things my way. The trouble is,… Read on >

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Sharing the love

February 12, 2016

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No two are the same. But every one meant something special to us. We found ourselves reminiscing in the DirectionGroup office this Valentine’s week. All loved up, we fixed some hot chocolates, laid out the white faux-furs, reached for our big book of campaigns and started flicking through. Soon enough, we were reliving last year…. Read on >

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Marketing for tech, tech for marketing

November 17, 2015

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Marketing has not just embraced technology; it has become dependent on it in the pursuit of the new Holy Grail of the marketing mix; what Marketo call ‘Engagement Marketing’. As people spend more time on tablets, mobiles and laptops, marketing has had to adopt technology and digital in a big way. It’s done this to… Read on >

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Studies suggest that people make a subconscious judgement about a product within 90 seconds of initially viewing it. Up to 90% of that assessment is based on colour alone. Yes, believe it or not colour can hugely influence our purchasing behaviour and all too often its underestimated by businesses to help them achieve more. Perhaps… Read on >

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Video is the future of content marketing

August 17, 2015

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If you have any interest in how content is found by customers and prospects making purchasing decisions then you will know that the process by which relevant content is delivered is changing. Google’s ongoing and evolving ‘Panda’ and ‘Hummingbird’ algorithms have gained recent high-profile exposure due to the developing efficiency in how they ‘crawl’ the… Read on >

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Creativity – nature or nurture?

July 21, 2015

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I’m no psychologist, anthropologist, or academic. But I am someone who, from childhood, has always been involved in the ‘creative arts’. My earliest memories involve drawing, painting and making things. That wasn’t just in visual arts, but in music and drama too. I’ve always had a strong imagination and that allowed me to create. So,… Read on >