Polywag on the beach

Image credit: Matthew Corley / Shutterstock.com   Chances are, unless you’ve been living underneath a rock for the last two weeks, you’ll know what Pokémon GO is. It’s smashed all records for app downloads during launch week. It’s also set to earn Apple around $3 billion over the next 12 – 24 months. And forgetting about… Read on >

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If I could bottle it, I would…

January 12, 2016

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If I could have bottled the team spirit and positive atmosphere at our recent Christmas party, I have no doubt that I could make millions. The party in question was undoubtedly fuelled by alcohol and Christmas spirit; it was also a celebration of a team that enjoys not only working (hard) together, but playing (hard)… Read on >

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Marketing for tech, tech for marketing

November 17, 2015

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Marketing has not just embraced technology; it has become dependent on it in the pursuit of the new Holy Grail of the marketing mix; what Marketo call ‘Engagement Marketing’. As people spend more time on tablets, mobiles and laptops, marketing has had to adopt technology and digital in a big way. It’s done this to… Read on >

Drum_Elite

We are absolutely thrilled that we’ve been ranked 6th in The 2015 Drum’s Elite Independent Agencies Table 2015 (26-50 employees.) Agencies are rated based on three key criteria: financial performance, client satisfaction and peer recommendation. The Elite tables recognise agencies with consistent performance across their specific size groups and agencies must place in all three… Read on >

Heartbleed

Heartbleed

April 17, 2014

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Recently, a major security vulnerability named “Heartbleed” has made headlines around the world. This is a severe vulnerability stemming from a coding mistake in a widely-used security utility called OpenSSL. The bug affects the encryption technology designed to protect your sensitive data on the Internet, like usernames, passwords, emails and payment details. This is a flaw in… Read on >

xmas_blog_image

DirectionGroup, a leading UK technology marketing agency have created a unique concept to wish their clients (and prospects) a happy Christmas and thank them for their support over 2013. Using Google Street View technology, DirectionGroup partnered with up with approved Google Business Photos Agency, CInsideMedia, to produce a 360º virtual panoramic tour of the inside… Read on >

2012-roundup-blog

2012 highlights

January 3, 2013

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2012 was overall a fantastic year for DirectionGroup. Not that we were immune to the tough economic environment in which we all continue to do business. We were challenged with budget cuts from several key clients, and were asked by all clients to deliver more for less, a theme that I see continuing into 2013…. Read on >

cashflow_blog

After over 30 years of heading up a marketing service company through a range of business environments and economic challenges it might be useful to part explain quite how we got here in such good shape. The UK economy, unlike the recessions of the 1980s, presents us a more complex and deeper drop in business… Read on >