Social advocacy process

Social Advocacy may not be on your agenda yet, but it could be the next big thing in social media marketing. Social media has blurred the line between our private and professional lives. We’re familiar with the negative implications of this on our work life balance, but is there a positive side? Social Advocacy allows… Read on >

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It’s that time of year when the marketing bods in the know scramble to assemble their top list of predictions for the incoming year. We’re delighted to now look back and say that our predictions from last year which included “exploding marketing technology” and the “rationalisation of content, from quantity to quality” were absolutely on… Read on >

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Summary A recent report from Search Metric highlights five ways to improve your page’s search ranking: Keep content relevant and easy to read Use responsive design to improve the user experience (UX) Focus on the overall impact of your content – not just keywords Don’t waste time creating backlinks Harness social shares to drive visitors… Read on >

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Video is the future of content marketing

August 17, 2015

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If you have any interest in how content is found by customers and prospects making purchasing decisions then you will know that the process by which relevant content is delivered is changing. Google’s ongoing and evolving ‘Panda’ and ‘Hummingbird’ algorithms have gained recent high-profile exposure due to the developing efficiency in how they ‘crawl’ the… Read on >

NEW- Video 101 - Big One-Part Two

The day of the shoot Woah! Back up there. Following from the last blog post Video 101: Shooting The Big One Part One there are a few things that still need to be done before anyone rocks up at the studio/on location. Pre-production is your best chance of meeting the budget and timescales. Lots of micro-decisions and… Read on >

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I’m a visual person, for me everything starts with a picture. That’s why I think I was initially drawn to Instagram as my social media weapon of choice. I don’t post images daily but if I see something interesting, graphic or slightly artistic I’ll put it out there. In the last year I’ve been joined… Read on >

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Foolish Behaviour

April 8, 2015

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Every year, calendar events are pre-programmed into our lives before the year even begins. In the aftermath of Christmas and New Years, the chocolates and red roses are soon upon us, and once Valentine’s Day has left us, Mother’s Day flowers seem to bloom from nowhere. The Creative Industries are constantly looking for inspiration, and… Read on >

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We are very pleased and proud that a Social Media campaign we worked on for our client Avaya has earned a prestigious slot in the soon-to-be-published ‘The Best Digital Marketing Campaigns in the World II.’ Full of behind-the-scenes insights into campaign strategy, implementation and results, the book explores how businesses and agencies large and small… Read on >

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Whilst Zuckerberg exercised $1.9billion of share options to pay his tax bill this week and the Facebook share price continues to climb on the back of some encouraging results, a major change to the Facebook newsfeed algorithm has recently been introduced without much fanfare. But it’s causing brands and  users a load of grief. The… Read on >

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A client triumphantly proclaimed to me this week that “we’re not number one in our market so we’re a challenger brand”.  “Hallelujah!” I cried, “did you do that by adopting all of the 8 credos of a challenger brand?” “Erm, well…..,”was his response. And this is a problem since being a ‘challenger brand’ has become… Read on >