Sales and marketing

We Need a Sales and Marketing SLA

November 7, 2016

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Like a pair of bickering siblings, sales and marketing often don’t get on, despite being on the same side. Respect can dwindle. Resentment builds. Misunderstandings proliferate. And, eventually, communication breaks down altogether and the two teams work in silos. But, let’s get something straight. Customers and prospects don’t care if they’re dealing with marketing or sales. They’re too well connected… Read on >

Build a learning culture

The live and let learn culture

March 17, 2016

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When you’re hired out of University, it’s easy to think that you’re finished with education. Revision bonfires and textbook clay pigeon shoots signal the transition into the working world. You start to get settled into your new role. But people around you speak in acronyms that your lecturer didn’t cover and it soon dawns on… Read on >

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Sharing the love

February 12, 2016

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No two are the same. But every one meant something special to us. We found ourselves reminiscing in the DirectionGroup office this Valentine’s week. All loved up, we fixed some hot chocolates, laid out the white faux-furs, reached for our big book of campaigns and started flicking through. Soon enough, we were reliving last year…. Read on >

Inspiration

Some inspiration for 2016!

January 14, 2016

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Back in October I went to Inspiration London 2015. It’s an event run by Digital Doughnut that ‘brings together thinkers, practitioners, experts and visionaries to discuss where ideas come from, how they can be developed, and how they can deliver the greatest impact’. I attended it because I was curious to understand how others across… Read on >

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Video 101: Shooting the Big One

May 13, 2015

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Pre-production When I say ‘the Big One’ I mean the more ambitious production that sucks in all manner of people to produce. Let’s presume The Big One in this instance is a two-day shoot with actors on location, one day exterior and interior and one day in a studio. In fact, in order for me… Read on >

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Top five trends from CES 2015

January 21, 2015

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The Consumer Electronics Show recently hit the glitzy Las Vegas stage from the 6th to the 9th of January this year. Three days of over 3500 exhibitors showing off their fancy new wares to more than 150,000 attendees that were eagerly seeking out the latest consumer tech and must-have upcoming gadgets. This post is a quick… Read on >

Hand Made Films/Python (Monty) Pictures

Hand Made Films/Python (Monty) Pictures Native advertising is bouncing into the headlines with alarming regularity prompting many marketers to ask ‘what on earth is Native Advertising?’ and ‘Should I care?’ If we were all accountants (I know, perish the thought, brrrrrrr!) and we were asked to define the term ‘asset’ we would all stand, hand… Read on >

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Is inbound marketing part of content marketing or content marketing part of inbound marketing? This is the question that has emerged recently after Content Marketing World and INBOUND both made competing claims for supremacy. The argument has been made by Inbound devotees that content marketing is really just another form of inbound marketing. Yet content… Read on >

Source: www.falloncorporatephoto.com

Source: www.falloncorporatephoto.com Over 2,500 of the great and the good (and quite a few of the plain old ‘weird’ as well) of the content marketing world from over 50 countries converged on Cleveland, Ohio last week for the fifth annual Content Marketing World. Hosted in his own inimitable, distinctive style by His Royal Orangeness, Joe… Read on >