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New brand, same DNA

March 19, 2015

By: Trish Harriss

Today marks a very special milestone for DirectionGroup as we proudly unveil our new brand identity to the market at large. Yes, it’s in response to an ever changing marketplace and the need for us to evolve. Yes, it reflects our progressive and adaptive approach as a company. And yes, as we celebrate thirty five years in business this year it seemed a good time to refresh and recharge our look and feel.

But more importantly it’s an updated reflection of us as the people behind the business.

Having taken over the agency with Debbie three years ago, we were determined to work our business and our brand from the inside out with the goal of laying down a strong foundation for the future success of the agency. It was critical for us to share a vision and a clear roadmap to success openly with the team and make sure that they were signed-up for the ride.

The team worked closely together to input into our vision – to be the tech marketing agency on everyone’s lips – and to formulate our values which neatly sum up who we are and how we build relationships with our clients.

It is these values that I hope shine through our new identity. Passionate about IT and tech marketing, building genuine and long lasting relationships with our clients, delivering original thinking and creative solutions and unrelenting in all we do for the best results and ROI.

So – as the world around us continues to change, the market marches on and technology takes over the world, rest assured that DirectionGroup remains the same (but growing!) group of dedicated and passionate marketers, creatives, copywriters, content planners, coders, digital and video producers as ever before. We’re living our values every day and ‘Making it happen, together’ for our clients.

We’re so proud of our team and really proud of our new identity. We hope you like it too.

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About the author: Trish is joint MD of DirectionGroup, and specifically oversees the B2B side of the business. She is a passionate and results driven marketing and communications professional with over 20 years experience gained on both client and agency sides. Follow her here on Twitter.

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