Fujitsu wasn’t known for its storage. We wanted to change that. But how to make it stand out in the busy IT storage space? And, if we were to come up with a campaign that challenged the norm – what was the norm? We decided to find out.
Senior IT people were fed up with storage companies making life stressful. So we showed them things don’t have to be that way, with a campaign that told a single truth. With Fujitsu, there are no more storage adventures.
Our creative campaign: