Sit down, if you dare, with someone of a certain age (such as me) and get them to talk about TV programmes. They’ll tell you tales that forty or fifty years ago, TV was so much better, with Porridge, Monty Python, Cathy Come Home and a dozen other classics. And if you’re not careful, you’ll… Read on >

We all love an epic horror movie. It’s guaranteed to play to our greatest fears and phobias, whether that’s the fear of death, the mysterious dark corners or the creepy crawlies that lie in wait. Anticipation and anxiety rage, dependent on your levels of bravery – but we all know it will happen. And when… Read on >

A few days ago, I was reading “Churchill’s Iceman”, a book about a cousin of TV personality Magnus Pyke who may have been a spy and was definitely an inventor, visionary educator… and an investor. What caught his attention was that, as the price of copper went up, the price of tin tumbled. And vice… Read on >

The other day, I was standing on the platform at Kings Cross St. Pancras, staring at a bottle of whiskey. I had been waiting to catch a train on the Northern Line. To kill the time, I was idly staring at the huge adverts plastered across the wall. There were all the usual suspects –… Read on >

Ok, surprise! Influencer marketing isn’t new. It’s an ongoing evolution from word-of-mouth, falling under multiple guises since then. It’s a tactic that’s exploded beyond a face to face recommendation under the catalyst that is digital. Influencer marketing is all about engaging with trusted individuals or businesses with the capacity to influence our buying audiences. It… Read on >

1994 was an impressive year. It saw The Lion King, Forrest Gump, and Four Weddings and A Funeral hit our screens. We all made six new best friends in, er, Friends. Oasis released Definitely Maybe (and Blur released Parklife too). There were 67 mobile phones per 1,000 people in Britain, and they were about the… Read on >

Image: B2B Lead Generation Why Make It So Hard

So, remember the last time you bought something from Amazon? (Other massive online retailers are available). Without thinking you probably did the following; checked out the product features, technical specifications and read numerous customer reviews – after all these can be entertaining in their own right (Check out the BIC ‘for her’ ballpoint pen reviews… Read on >

inspired-thinking

Inspired Thinking: Leads to Revenue

November 14, 2016

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The marketing landscape has changed. Technology has given marketers new ways of working and more visibility of their effectiveness than ever before. And that’s a very good thing. However, over the last few years, as people have got excited about technology, such as marketing automation, I’ve seen a particular view emerge. Some marketers now see creative as almost a ‘hygiene factor’. They’re more focused on an agency’s ability… Read on >

Sales and marketing

We Need a Sales and Marketing SLA

November 7, 2016

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Like a pair of bickering siblings, sales and marketing often don’t get on, despite being on the same side. Respect can dwindle. Resentment builds. Misunderstandings proliferate. And, eventually, communication breaks down altogether and the two teams work in silos. But, let’s get something straight. Customers and prospects don’t care if they’re dealing with marketing or sales. They’re too well connected… Read on >

image: from leads to revenue

Revenue might seem like a logical way to measure the success of B2B marketing activity. But, for many tech businesses, it seems like a pipe dream. The leads-to-revenue story is one of evolution. In the past, B2B marketers struggled to translate leads into pounds and pence. That was sometimes down to poor technology. Often, it was down to the relationship between sales and marketing…. Read on >