Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends September 5, 2017 — Denver, CO — Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Paris September 17 through 19… Read on >

1994 was an impressive year. It saw The Lion King, Forrest Gump, and Four Weddings and A Funeral hit our screens. We all made six new best friends in, er, Friends. Oasis released Definitely Maybe (and Blur released Parklife too). There were 67 mobile phones per 1,000 people in Britain, and they were about the… Read on >


‘Inspired thinking’ is our brand essence. It’s the thing that underpins what DirectionGroup stands for, and what acts as the spearhead for our campaigns. It flows through every agency department – manifesting as an innovative strategic plan, as cut-through creative, as daring digital, as the latest martech, as the most original production techniques, or as… Read on >

Image credit: Matthew Corley /   Chances are, unless you’ve been living underneath a rock for the last two weeks, you’ll know what Pokémon GO is. It’s smashed all records for app downloads during launch week. It’s also set to earn Apple around $3 billion over the next 12 – 24 months. And forgetting about… Read on >

I can’t believe it’s a year to the day since I left my home country and embarked on a new adventure in the UK.   It was only a year and two weeks ago that I came down for an interview here. All the way from lovely Poland. I had two interviews planned on subsequent… Read on >

You’ve established your brand and started living the dream. You’ve a team working day and night to bring your vision to your customers. Any given team member can excite and delight potential prospects, because they all believe 100% in the business and its mission. Your business ‘does’ marketing. But you know that there’s untold extra… Read on >

email marketing

I have some bad news for people with overflowing inboxes, we’re receiving 7% more emails this year than last. Not only does that mean that we all need to be better at organising our inboxes, it also means your marketing emails are going to have more competition for the recipient’s attention. While you are fighting… Read on >

Sharing the love

February 12, 2016


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No two are the same. But every one meant something special to us. We found ourselves reminiscing in the DirectionGroup office this Valentine’s week. All loved up, we fixed some hot chocolates, laid out the white faux-furs, reached for our big book of campaigns and started flicking through. Soon enough, we were reliving last year…. Read on >

Social advocacy process

Social Advocacy may not be on your agenda yet, but it could be the next big thing in social media marketing. Social media has blurred the line between our private and professional lives. We’re familiar with the negative implications of this on our work life balance, but is there a positive side? Social Advocacy allows… Read on >


Some inspiration for 2016!

January 14, 2016


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Back in October I went to Inspiration London 2015. It’s an event run by Digital Doughnut that ‘brings together thinkers, practitioners, experts and visionaries to discuss where ideas come from, how they can be developed, and how they can deliver the greatest impact’. I attended it because I was curious to understand how others across… Read on >