Sit down, if you dare, with someone of a certain age (such as me) and get them to talk about TV programmes. They’ll tell you tales that forty or fifty years ago, TV was so much better, with Porridge, Monty Python, Cathy Come Home and a dozen other classics. And if you’re not careful, you’ll… Read on >

inspired-thinking

Inspired Thinking: Leads to Revenue

November 14, 2016

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The marketing landscape has changed. Technology has given marketers new ways of working and more visibility of their effectiveness than ever before. And that’s a very good thing. However, over the last few years, as people have got excited about technology, such as marketing automation, I’ve seen a particular view emerge. Some marketers now see creative as almost a ‘hygiene factor’. They’re more focused on an agency’s ability… Read on >

Sharing the love

February 12, 2016

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No two are the same. But every one meant something special to us. We found ourselves reminiscing in the DirectionGroup office this Valentine’s week. All loved up, we fixed some hot chocolates, laid out the white faux-furs, reached for our big book of campaigns and started flicking through. Soon enough, we were reliving last year…. Read on >

Tone of voice blog

It’s not what you said…

January 22, 2016

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Whenever we read or hear someone’s words, we respond to two things. What they say (the content). And how they say it (their tone). This blog is about the second thing. Tone. Here’s a little game. Of the three bits of copy below, which is Mini? Which is Jaguar? And which is Porsche? (Answers at… Read on >

Studies suggest that people make a subconscious judgement about a product within 90 seconds of initially viewing it. Up to 90% of that assessment is based on colour alone. Yes, believe it or not colour can hugely influence our purchasing behaviour and all too often its underestimated by businesses to help them achieve more. Perhaps… Read on >

Dare to Care?

August 14, 2015

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Brands use a lot of emotion in consumer marketing. Sometimes there’s too much emotional appeal and an apparent absence of any rational benefits outside of a discounted price. We used to say that B2B marketing was different. We tend not to use emotional appeal when talking to a business audience. But is that the right… Read on >

I’m very proud to say we’ve just completed our rebranding of DirectionGroup. It’s been a journey of twists, turns and discovery; good times, hard times and everything else in between, but a journey that has been well worth it nonetheless! When people say ‘it’s about the journey and not the destination’, that’s completely true when… Read on >

Foolish Behaviour

April 8, 2015

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Every year, calendar events are pre-programmed into our lives before the year even begins. In the aftermath of Christmas and New Years, the chocolates and red roses are soon upon us, and once Valentine’s Day has left us, Mother’s Day flowers seem to bloom from nowhere. The Creative Industries are constantly looking for inspiration, and… Read on >

New brand, same DNA

March 19, 2015

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Today marks a very special milestone for DirectionGroup as we proudly unveil our new brand identity to the market at large. Yes, it’s in response to an ever changing marketplace and the need for us to evolve. Yes, it reflects our progressive and adaptive approach as a company. And yes, as we celebrate thirty five… Read on >

A sign for the times

March 18, 2015

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“To improve is to change; to be perfect is to change often” DirectionGroup, or DG, has a history spanning 35 years and various incarnations of the full-service b2b and b2c marketing agency we operate as. Throughout that time, the industry has changed beyond recognition. It seems very appropriate that, as IT and Tech specialists, we’re… Read on >