You’ve got a product, a logo, and a slogan… But what do customers really see when they look at your brand? Fred Janssen of Kronos joined us to talk about creating an identity people will love – and the image to back it up. On the way to the DirectionGroup office, the taxi carrying Fred… Read on >

GDPR questions

6 lesser-known facts about the GDPR

November 20, 2017


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With all the bluster about GDPR going around: the copious marketing emails, events, seminars and eBooks floating around, there still seems to be some basic misunderstandings about what’s happening in May 2018. As we approach the New Year, I thought I might weigh-in to dispel a few misconceptions we discussed at a recent DirectionGroup GDPR… Read on >

How often do you hear the initialism GDPR at the moment? Well, you’re only going to hear more about GDPR – or General Data Protection Regulation, to give it its full name. And the bigger question is: have you done anything about it yet? If you haven’t, you’re not alone. According to the DMA, less… Read on >

Image: B2B Lead Generation Why Make It So Hard

So, remember the last time you bought something from Amazon? (Other massive online retailers are available). Without thinking you probably did the following; checked out the product features, technical specifications and read numerous customer reviews – after all these can be entertaining in their own right (Check out the BIC ‘for her’ ballpoint pen reviews… Read on >

We all love an epic horror movie. It’s guaranteed to play to our greatest fears and phobias, whether that’s the fear of death, the mysterious dark corners or the creepy crawlies that lie in wait. Anticipation and anxiety rage, dependent on your levels of bravery – but we all know it will happen. And when… Read on >

The other day, I was standing on the platform at Kings Cross St. Pancras, staring at a bottle of whiskey. I had been waiting to catch a train on the Northern Line. To kill the time, I was idly staring at the huge adverts plastered across the wall. There were all the usual suspects –… Read on >

Ok, surprise! Influencer marketing isn’t new. It’s an ongoing evolution from word-of-mouth, falling under multiple guises since then. It’s a tactic that’s exploded beyond a face to face recommendation under the catalyst that is digital. Influencer marketing is all about engaging with trusted individuals or businesses with the capacity to influence our buying audiences. It… Read on >

1994 was an impressive year. It saw The Lion King, Forrest Gump, and Four Weddings and A Funeral hit our screens. We all made six new best friends in, er, Friends. Oasis released Definitely Maybe (and Blur released Parklife too). There were 67 mobile phones per 1,000 people in Britain, and they were about the… Read on >


Inspired Thinking: Leads to Revenue

November 14, 2016


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The marketing landscape has changed. Technology has given marketers new ways of working and more visibility of their effectiveness than ever before. And that’s a very good thing. However, over the last few years, as people have got excited about technology, such as marketing automation, I’ve seen a particular view emerge. Some marketers now see creative as almost a ‘hygiene factor’. They’re more focused on an agency’s ability… Read on >

image: from leads to revenue

Revenue might seem like a logical way to measure the success of B2B marketing activity. But, for many tech businesses, it seems like a pipe dream. The leads-to-revenue story is one of evolution. In the past, B2B marketers struggled to translate leads into pounds and pence. That was sometimes down to poor technology. Often, it was down to the relationship between sales and marketing…. Read on >