Performance Marketing: Taming the digital marketing beast

22nd November 2017

8.45am coffee and pastry: 9am start - 10am

401-403 Reading Road
RG41 5HU

Performance Marketing: Taming the digital marketing beast

It seems like every day there’s a new tool or widget that promises to optimise digital marketing effectiveness. Personalisation, retargeting, journey mapping, on-page nurture and lead scoring are adding complexity to an already fragmented ecosystem.

Today’s progressive B2B marketing teams are shifting their focus to creating customer experiences. What are the techniques, methods and tools being used to deliver that optimal experience that ultimately results in revenue?

How do we keep our ‘eyes on the prize’ when it comes to implementing the right tools at the right time to optimise conversion and engagement?

Join this breakfast discussion where we’ll cover topics like:

  • Creating great customer experiences to optimise value from web traffic
  • Benchmarking: Which digital tactics and content generate conversions?
  • What is performance marketing and how does it can I get it right?
  • All leads are not created equal: measuring the effectiveness beyond the engagement
  • What does the DirectionGroup digital technology stack look like?


FREE to invited marketers only (breakfast included). Please fill in the form below to request an invitation to attend.

Request an invitation

Cancellation policy:

Can’t make it?
If you realise you’re not going to be able to make it to one of our events, it’d be great if you could let us know. Please give us five days’ notice, if you can. That way, we can give your space to someone else.

Alternatively, you could transfer your place to a colleague. Please let us know their name and contact details so we can update our guest list.