C

Beautiful R e s u l t s T h o u g h t s S o l u t i o n s

Beauty in marketing takes many forms. It means different things to different people. A carefully crafted campaign plan. A video that wins hearts and changes minds. A dashboard that shows you’ve nailed your SEO. A piece of direct mail that refuses to be ignored. And, of course, a strong return on investment.

At DirectionGroup, we combine the art and science of marketing to give you Beautiful Results. You’ll see the evidence on the faces of customers. You’ll see it in their actions. And you’ll see it on your balance sheet.

See for yourself

How do we do it?

So, Beautiful Results are all well and good. But what’s behind that? How do we do it? We’ve summed it up in an easy-to-remember device: the 4 Cs. A numeric mnemonic if you will.

Capturing Attention

CREATIVE

  • Creative concepts
  • Value propositions
  • Imagery/photography
  • Messaging
  • Experiential engagement
  • Brand development
  • Advertising
  • Video production
  • Print production
  • POS solutions
Persuading & explaining

CONTENT

  • Brochure-ware
  • Sales enablement
  • Blogs and insights
  • Thought leadership
  • Research
  • Analyst – technical
  • Analyst – business
  • Interactive tools
  • Personalised video
Improving performance

CONVERSION

  • Search marketing
  • Social media marketing
  • Performance media buying
  • Programmatic advertising
  • Intent-based marketing
  • Attribution
  • Email marketing
  • Marketing automation
  • Campaign optimisation
  • Content syndication
Solving business problems

CONSULTING

  • Marketing strategy
  • Brand development
  • Sales enablement strategy
  • Audience insight
  • Customer journey planning
  • Revenue marketing approach
  • Account based marketing
  • Content marketing plans
  • Marketing automation activation
  • User experience

Interested in working with us?