Fujitsu feels storage customers’ pain

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Showing IT professionals
not all vendors are the same
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Challenge

To turn audience insight into leads. We needed to make Fujitsu stand out in the busy IT storage space – with a campaign that challenged the norm.

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Solution

We asked senior IT decision makers about their storage providers. They weren’t happy. So, we took this discontent. And we built a campaign to show that, with Fujitsu, there are no more storage adventures.

Benefits

Our creative campaign came to life in video, eGuides, market research, social media and more. It:

  • expressed the customer dilemma as an engaging story
  • elevated the perception of Fujitsu in the storage market
  • created a 76:1 return on marketing investment
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