Fujitsu feels storage customers’ pain
Showing IT professionals
not all vendors are the same


To turn audience insight into leads. We needed to make Fujitsu stand out in the busy IT storage space – with a campaign that challenged the norm.

Read More


We asked senior IT decision makers about their storage providers. They weren’t happy. So, we took this discontent. And we built a campaign to show that, with Fujitsu, there are no more storage adventures.


Our creative campaign came to life in video, eGuides, market research, social media and more. It:

  • expressed the customer dilemma as an engaging story
  • elevated the perception of Fujitsu in the storage market
  • created a 76:1 return on marketing investment
Back to work