Growing Fujitsu’s reputation in the financial services sector
- Project Details
- Category: B2B
- Client: Fujitsu
- Download: Depth Case Study
How do you grow brand awareness and enhance your reputation as an innovator in the financial services sector? Fujitsu wanted to show banks and insurers it understood how the sector is changing. It researched consumer behaviour. But how do you deliver insights in a dynamic and engaging way?
We designed and built newpaceofchange.com, a responsive site that brings Fujitsu’s research to life. It works on all devices and lets visitors choose how they access and consume content.
Since its launch, the site has attracted almost 5,000 visitors and over 700 report downloads. Our work has helped Fujitsu:
- Generate greater brand awareness within banking and insurers
- Promoted Fujitsu innovation and commitment to financial services providers