How Citrix doubled its mobility pipeline
Nurturing prospects to reposition a leader
- Project Details
- Category: B2B
- Client: Citrix
- Download: Depth Case Study
Citrix wanted to prove its credibility and increase audience engagement in the crowded mobility market.
Back to work
We positioned Citrix as a mobility thought leader with a nurture programme and structured content.
- Increased engagement with an audience who wanted to separate hype from facts
- Made sales teams happy with a bulging sales pipeline
- Put Citrix front of mind with IT professionals