How Citrix doubled its mobility pipeline

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Nurturing prospects to reposition a leader
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Challenge

Citrix wanted to prove its credibility and increase audience engagement in the crowded mobility market.

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Solution

We positioned Citrix as a mobility thought leader with a nurture programme and structured content.

Benefits

  • Increased engagement with an audience who wanted to separate hype from facts
  • Made sales teams happy with a bulging sales pipeline
  • Put Citrix front of mind with IT professionals
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