How to get in the head of your audience and encourage purchase
- Project Details
- Category: B2B
- Client: Plantronics
Contact centres provide the human face of an organisation. We have moved from viewing them merely as silos where customers are ‘dealt with’ en masse, and they are now seen as crucial components of a brand’s business strategy, where positive customer experience is king.
Plantronics is the global market and industry leader in the provision of headsets into contact centres as well as an active thought leader in this space.
The planning for this campaign hinged off a piece of thought leadership content – ‘Believe. The Contact Centre 2.0’ – which outlined Plantronics’s belief that the contact centre of the future should be built on three core principles: people, places and technology to help drive better customer experience.
The campaign was built to deliver high level content about these three principles. The goal was to motivate the target audience to aspire for better for their organisation and particularly their own area/department of responsibility through the delivery of content that would help clearly paint the picture of contact centre 2.0.
At its core was the powerful message that investing in and going premium in the contact centre is the right strategy, and that Plantronics is the supplier of premium contact centre headset solutions.