How to successfully launch a new product with a limited budget?
- Project Details
- Category: B2B
- Client: Fujitsu
This creative marketing campaign was designed to launch the new Fujitsu vShape solution to the marketplace, internally and to channel partners.
The creative development focused on an identity that was visually different (and stronger / more memorable) than competitive offerings – and that articulated the primary messages in a simple and easy-to-grasp way.
The campaign approach was to develop informative, easy to consume digital content that would be able to be used in a multitude of ways and to the various campaign audiences. The goal was that with a limited budget, we would expose the greatest number of people to the kind of content that would demonstrate value and compel action.
Feedback from the involved partners has been phenomenal – NetApp have awarded Fujitsu a Marketing Excellence Award for the campaign. Customers have been extremely positive about the solution and about the way in which we chose to bring it to market.
Feedback from our channel partners and other regions in the Fujitsu marketing organisation has been that the campaign and solution pack that we created can be easily lifted and replicated by them across the globe.
Commercially the campaign has been a huge success, beating its targets having generated almost £1 million in closed sales and a further £4.5 million in sales pipeline.