Microsoft demystifies great customer service

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Targeting key contacts with a unique DM
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Challenge

Microsoft wanted to show how a fluid customer experience can give you an edge. And drive demand for its online CRM platform – Microsoft Dynamics.

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Solution

We sent key prospects ‘The case of the mysterious shopper’. These personalised whodunnit ‘books’ revealed the why, the what and the how of better customer service.

Benefits

In our client’s words: it was the most successful campaign she had ever run. Pop-art met murder mystery – and sales team met prospects. Our high-impact DM:

  • stood apart from competing communications
  • opened the door for the sales team
  • generated a high percentage of opportunities with a busy audience
  • created a 17:1 return on investment
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