What makes one product stand out from the next?

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Visitors could use the interactive buttons to find out more about the key features.
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For us, it comes down to understanding what the customer wants. When freesat launched its new smart TV guide service, we were challenged to help clearly communicate the USPs of in the busy retail environment.

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We focused on innovative features - like the simplified TV guide and TV Rewind function - that makes it easier for viewers to enjoy the programmes they love.

Under the creative banner ‘Stop searching, Start watching’, we set about designing an interactive PoS display that customers could experience as if they were at home.

Visitors could use the interactive buttons to find out more about the key features. This way, customers could choose only what was important to them. Pushing the backwards chevrons on the display, for example, would bring up on-screen information about TV Rewind instead of all of the other features. Compared to point-of-sale offers from the likes of Sky, Freeview and YouView, our statistics show that 83% of retailers felt the new units rated ‘much better’ than competitors.

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